Advertising
At the moment NOMO’s advertising has been minimal. In
Helsinki word-of-mouth type of promotion has been quite effective, because the
owners of NOMO have extensive networks in the city. The fact that NOMO is a
Finnish brand might add to the number of interested as well. However, when going
to the Swedish markets the company needs to take a whole different approach. Advertising
in social media is an important part of the marketing, but alone it is not
enough. NOMO has to create a multi-channel strategy. Here are some
alternatives, which need to be analyzed and the best options chosen.
Magazines
- Amelia (Sweden’s largest women’s’ magazine)
- Elle Swedish edition
- Hennes
- Damernas värld
- Cosmopolitan
- Femina
- Glamour
Internet
Our research has showed that also segments 2, 3 and 4 use
social media (in a way relevant to NOMO), although not so extensively as
segment one.
- Blog writings > recognize most important bloggers to NOMO> build relationships with them, for example “a nice discount-a nice story” deals and invitations to NOMO events
- Paid ads
- Google optimization
Tourist/ city guides
and brochures
o
www.visitstockholm.com
Outdoor advertising
Events ?
Celebrities ?
Hey,
ReplyDeleteI really liked this post. :)
When I was walking through Kamppi today, there was a promoter giving NOMO-flyers and 15% discount vouchers to people. That could perhaps be done in Swedish shopping centres as well!