Sunday, February 26, 2012

Competitors' advertising

Acne uses skinny people in its advertising. We will recommend NOMO to avoid that.















This ad is from a campaign by Nudie Jeans, likely one of the most serious competitors in Sweden on the men's side.



Liu Jo sells with sex and celebrities. This brand was mentioned by NOMO's founders as one of the most important competitors for NOMO jeans.
Cheap monday is a Swedish brand with cool image and inexpensive prices.
An important competitor what it comes to customer segment one and four.

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